Roger Dubuis: A Fusion of Bold Design and Haute Horology

Roger Dubuis has established itself as a trailblazer in the world of luxury watchmaking, known for its avant-garde designs, impeccable craftsmanship, and technical mastery. Since its founding in 1995, the brand has redefined haute horology by combining contemporary aesthetics with cutting-edge innovations. Let’s dive into the story of Roger Dubuis and its journey as a maker of daring, unconventional timepieces.
The Beginning: The Vision of a Master Watchmaker
Roger Dubuis, a highly skilled watchmaker with years of experience at prestigious watch brands like Patek Philippe, partnered with Carlos Dias, a visionary designer, to create the Roger Dubuis brand in Geneva, Switzerland, in 1995. Their goal was to craft timepieces that merged traditional Swiss watchmaking expertise with bold, modern design.
From its inception, Roger Dubuis stood out for its focus on limited production runs, ensuring exclusivity and unparalleled attention to detail.
The Hallmark of Excellence: The Geneva Seal
One of the distinguishing features of Roger Dubuis timepieces is the Poinçon de Genève (Geneva Seal), a mark of exceptional quality and craftsmanship. Achieving this certification requires meeting stringent criteria for movement finishing and performance, a testament to Roger Dubuis’ commitment to horological excellence.
Iconic Collections
- Excalibur
The Excalibur collection, introduced in 2005, is Roger Dubuis’ flagship line. Known for its dramatic and bold design, it features:
Skeletonized Movements: Highlighting the intricate mechanics of the watch.
Fluted Bezels: A signature design element.
Flying Tourbillons: A hallmark of Roger Dubuis’ technical prowess.
The Excalibur collection exemplifies the brand’s daring aesthetics and uncompromising engineering.
- Velvet
A celebration of femininity, the Velvet collection combines elegance with intricate watchmaking. These timepieces feature gem-set cases, artistic dials, and a harmonious blend of haute horology and jewelry design.
- Knights of the Round Table
This highly creative collection features dials inspired by the Arthurian legend. Each watch showcases miniature sculptures of knights encircling the dial, making it a perfect blend of artistry and horology.
- Hyper Watches
Roger Dubuis introduced its Hyper Watches line to push the boundaries of design and materials, incorporating elements like carbon fiber, titanium, and sapphire crystal cases. These futuristic timepieces appeal to collectors seeking bold and unconventional designs.

Technical Innovations
- Skeletonized Movements
Roger Dubuis has mastered the art of skeletonization, exposing the inner workings of its watches while maintaining structural integrity and aesthetic appeal.
- Double and Triple Tourbillons
The brand is renowned for its multi-tourbillon watches, showcasing its expertise in crafting complex mechanisms.
- Advanced Materials
Roger Dubuis frequently experiments with high-tech materials like carbon, ceramic, and titanium, ensuring durability and lightweight construction.
A Partnership with Pirelli and Lamborghini
Roger Dubuis has collaborated with Pirelli and Lamborghini, resulting in innovative timepieces that combine high-performance engineering with automotive-inspired design.
Excalibur Spider Pirelli: Features straps made from actual Pirelli tire rubber.
Excalibur Aventador S: Incorporates design elements from Lamborghini’s supercars.
Limited Editions and Exclusivity
Roger Dubuis prides itself on producing limited-edition timepieces, often making only a few hundred of each model. This exclusivity, combined with intricate designs and technical brilliance, makes Roger Dubuis a favorite among discerning collectors.
Sustainability and Craftsmanship
Roger Dubuis has embraced sustainability by adopting eco-friendly practices in its manufacturing processes. The brand’s commitment to the Geneva Seal ensures ethical sourcing of materials and adherence to traditional watchmaking techniques.
Milestones in Roger Dubuis’ History
1995: Founding of the brand.
2005: Launch of the Excalibur collection, cementing its status as an avant-garde watchmaker.
2011: Integration into the Richemont Group, bringing additional resources and expertise.
2017: Collaboration with Lamborghini and Pirelli, marking a new era of innovation.
Roger Dubuis’ Enduring Legacy
Roger Dubuis is not just a watch brand; it’s a statement of audacity and individuality. With its daring designs, intricate complications, and commitment to excellence, the brand continues to push the boundaries of traditional watchmaking.
Conclusion: Time Redefined
Roger Dubuis represents the perfect fusion of art, innovation, and horological mastery. Its timepieces are more than just instruments for telling time—they are bold expressions of creativity and technical brilliance.
For those who dare to stand out, a Roger Dubuis watch is the ultimate accessory, embodying the spirit of innovation, exclusivity, and unapologetic luxury. With every new creation, the brand continues to redefine what it means to be a true master of modern watchmaking.